Product, Marketing &
Revenue Operations Leader.
I bridge the strategic gap between complex technical engineering and customer-facing revenue teams. From conceptualising AI architectures to executing overarching B2B/B2C Go-to-Market strategies.
14+
Years Experience
B2B/C
GTM Scaling
E2E
Product Lifecycles
AI
Product Innovation
Executive Value Proposition
Product Strategy & Execution
Translating market insights into BRS documentation, leading rapid prototyping, and owning the full SaaS product lifecycle from concept to rollout.
Go-to-Market (GTM) Scale
Architecting B2B (Partner) and B2C commercial strategies, driving market penetration, and building international expansion playbooks.
Revenue Operations (RevOps)
Designing end-to-end CRM ecosystems (HubSpot, Planhat), automating sales pipelines, and connecting commercial efforts to customer success.
The Stack & Frameworks
AI Models & IDEs
Google Gemini, OpenAI (ChatGPT), Anthropic (Claude), DeepSeek, Antigravity
Product & UI/UX
Webflow, Wized, Figma, Adobe Software Suite
CRM & RevOps
HubSpot, Planhat, Freshsales, Make / Zapier
Engineering Ops
Gitlab, Jira, Asana, HTML5, CSS, JavaScript
Strategic Frameworks
Agile/Scrum, Product-Led Growth, CX Mapping, API-First Architecture
Professional Track Record
A history of scaling SaaS products, digital operations, and revenue engines.
Logimeter
"Spearheaded the company's evolution into an AI-driven data provider and architected the internal RevOps infrastructure."
- Led the transition into an AI-driven data provider by conceptualising and building the PoC for the flagship AI product suite.
- Architected the expansion playbook for the B2B partner network and overarching B2C Go-to-Market strategies.
- Serve on the core product steering committee, directly influencing engineering resources and drafting critical BRS documentation.
- Architected the entire internal RevOps ecosystem using HubSpot and Planhat to optimise the full revenue lifecycle.
e-Dealer Portal SA
"Scaled a startup-phase software offering into a leading competitor in the automotive SaaS space."
- Directed the full SaaS product lifecycle from initial scope and development to market rollout.
- Acted as Scrum Master for agile development teams, ensuring rapid iteration and deployment.
- Designed and executed the comprehensive GTM strategy to drive market penetration.
- Personally developed front-end architectures and established uniform UI/UX design systems.
Legacy Motor Group (LMG)
"Managed overarching commercial strategy and a R 2.5M budget across 5 distinct dealership divisions."
- Managed an annual marketing budget of R 2.5 million, optimising spend across digital and traditional channels.
- Led a 16-person department encompassing CRM, Call Centre operations, and customer experience.
- Redesigned best-practice processes for lead tracking, allocations, and customer journey workflows.
Pixelverse (formerly Dotted Designs)
"Built and scaled a profitable agency, eventually automating processes to allow for lean, independent management."
- Founded and grew a profitable boutique digital agency focusing on digital marketing and brand design.
- Architected core business processes allowing the agency to scale efficiently without requiring additional headcount.
- Expanded the agency's footprint internationally across Germany and the UK.
Product Philosophy
How I architect scale, align teams, and build products that actually sell.
01 Bridging Engineering & Commercial
The greatest products fail if the sales team can't sell them, and the best marketing fails if the product doesn't deliver. My core philosophy is acting as the translation layer between complex technical development and customer-facing revenue generation. I write the Business Requirement Specifications (BRS) that engineers respect, and the GTM playbooks that sales teams execute.
02 Architecting the AI Vision
Integrating AI isn't about bolting on trendy features; it requires a fundamental shift in product strategy. I lead the overarching AI vision, ensuring that data-driven innovations directly unlock new commercial opportunities. While I possess the technical depth to validate the underlying logic, my primary focus is steering the roadmap - aligning engineering execution with market demands to build scalable AI ecosystems that deliver tangible ROI.
03 Revenue Operations as a Product
I treat internal operations with the exact same rigor as client-facing software. By embedding advanced CRM automations (HubSpot, Planhat) and scalable workflows into the business architecture, I ensure that the Go-to-Market strategy is supported by a robust, frictionless revenue pipeline that connects marketing, sales, and customer success.
04 User-Centric Architecture
A powerful backend is useless if the front-end causes friction. I leverage my background in UI/UX architecture to ensure that every dashboard, portal, and client interface is intuitive. I frequently drive the UI/UX design for client-facing ecosystems to ensure the user experience matches the overarching strategic narrative.